If your last launch underperformed, chances are you did what most coaches do — tweaked the copy and hoped for better results next time. But what if the copy was never the real problem?
Ren Benedicto is a launch copywriter turned launch strategist who specializes in diagnosing what actually broke in a launch before anything gets changed. In this episode, she breaks down the three buckets she uses to diagnose underperforming launches — topic, positioning, and offer — and how to read your post-launch data as messaging feedback so your next launch (and your next podcast tour) is built on real data instead of a guess.
In this episode we cover:
Why copy is usually a symptom, not the source
What most post-launch debriefs miss that would actually explain what happened
The difference between a topic, positioning, and offer problem
How to use last launch data to choose podcast tour topics your audience will act on
Free Resource: Take Ren's free two-minute Launch Leak Scan quiz to find out exactly where your last launch lost momentum before you change anything else → wendellandrose.com/launch-leak-scan
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