What should have been an easy blockbuster hit has turned into one of the saddest box office cases of 2023. "The Color Purple" made $18.1 Million on its Christmas Day opening, but it's projected to lose between $80 million and $100 million, and to make matters worse the industry isn't taking the "Oscar bait." What happened? Why did a movie with a seal of approval from Stephen Spielberg and Oprah Winfrey tank so quickly? Hopefully, this is a lesson learned for big studios: Stop spending four-quadrant money on one-quadrant movies.
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