Scaling Trayd: From Seed to Series A and 600 Percent Growth

Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray catches up with Anna Berger, founder and CEO of Trayd, to discuss the company’s impressive journey from a $4.5 million seed round to a $10 million Series A in just a year. 

Anna Berger shares how Trayd sharpened its focus on serving union and prevailing wage contractors, leading to 600% revenue growth and a team expansion from 14 to 35 employees. She dives into the challenges of hiring, the evolution of their leadership team, and the company-wide embrace of AI tools to boost productivity. 

Listen in as Anna Berger discusses refining Trayd’s go-to-market strategy, the metrics that matter most, and what it truly takes to scale a SaaS company in the construction tech space. 

Show Notes: 

00:00 The Series A growth stage 

06:08 Challenges of hiring staff 

07:05 Teamwide AI tool integration 

12:33 Understanding investor expectations 

15:32 Organizing unstructured company data 

17:56 Managing seasonal workforce needs 

19:26 Staying resilient in tough times 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/trayd-raises-4-5-million-in-seed-round 

Anna Berger’s LinkedIn: https://www.linkedin.com/in/annajberger/ 

Trayd’s LinkedIn: https://www.linkedin.com/company/traydinc/ 

Trayd’s Website: https://www.buildtrayd.com/ 

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