Inside the Urban Outfitters X Cryptoon Goonz NFT NYC Launch | The New Normal EP 52

Major launches take a ton of marketing and planning.

So what went into the Cryptoon Goonz partnership and launch at urban outfitters?

This is a must listen if you're trying to build in the crypto industry and handle marketing

MacNCheeasy, and Jesse Friedland break down this crypto topic so anyone can understand in THIS WEEKS episode of The New Normal.

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Timestamps:

00:00 – Intro   
02:57 – Takeaways from the first launches
09:00 – How did the UO deal happen?
13:00 – Talking to UO about NFTs
17:22 – How does the apparel fit into the UO vibe?
20:05 – Why the sports theme?
21:30 – How does the revenue sharing work?
23:25 – Everything that goes into the activation
28:05 – Logistics
31:55 – What’s the end goal from this deal?
37:44 – How to juggle multiple events at once
39:20 – Major takeaways
47:20 – Closing thoughts