Ep. 2 - Ari Jacoby from Deduce

In this entertaining episode serial entrepreneur Ari Jacoby, founder and CEO of Deduce, tells us about his beginnings in the world of digital identity, from buying and selling concert tickets all the way through to fighting cybersecurity to get back at the bad guys. Ari takes us through the concept of data poverty, how it relates to fighting cybersecurity, and how Deduce is levelling the playing field by creating data riches for businesses to help combat bots and hackers.