Surprise Travel Company: The Pack Up + Go Story with Founder Lillian Rafson |#132

What if you didn’t know where you were traveling until the day you left? Lillian Rafson, Founder and CEO of @packupgo_travel, shares how a random conversation in a hostel in Riga led her to move back to Pittsburgh and start a surprise travel company at 23. Turning a simple idea into a company that has sent more than 50,000 travelers to 300+ destinations across the U.S. takes more than good marketing — it requires trust, logistics, and a deep understanding of how people actually want to travel. The conversation explores how surprise travel works, why travelers willingly give up control, and what it takes to design trips that prioritize discovery over endless planning.

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