In this episode, I sit down with Emma Cooper, a business coach that has been in the industry as long as I have, to discuss how easy it is to be manipulated as a buyer in the industry.
It's so easy to lose money to suppliers that don't deliver but looking back we both can see red flags we should have spotted and it's time to share these so that it becomes simpler for buyers to do their due diligence.
In this episode you'll learn what to look out for so that you can be confident in your purchases and we'll also look at how buying has changed in the last couple of years online.
Emma built her first million-pound business as a pregnant police officer—and never looked back. Now, after scaling multiple seven-figure businesses, she helps entrepreneurs grow faster, smarter, and without the fluff. Emma believes in action over theory, clarity over complexity, and real results over hype.
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