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What happens when childhood shadow becomes your greatest leadership gift? Purpose coach Robert Hopkins shares with Michi Lantz how five stepdads and a father he never met shaped his coaching philosophy. Discover why successful entrepreneurs often arrive unhappy and disconnected from their why.
Guest Bio:
Robert Hopkins is an executive and transformational coach with more than 30 years of experience spanning hospitality, entrepreneurship, consulting, and human development. As the owner of STRIVE Coaching Inc. in Salt Lake City since 2006, he has built a reputation for integrating business strategy with deep internal work, combining operational excellence with mindset development and emotional intelligence. His approach emphasizes innovation, resilience, and the ability to align personal growth with professional performance.
Beginning his career in the hospitality industry at the age of 15, Hopkins played a key role in opening and scaling restaurants across the United States while simultaneously developing a range of entrepreneurial ventures. His business experience includes wine importation and distribution, retail operations, and clinical nutrition facilities serving niche markets. These ventures helped shape his ability to launch, grow, and redefine organizations, establishing a foundation of disciplined execution and adaptability that continues to inform his coaching work today.
Significant life challenges, including the financial crisis of 2008-2010 and major personal transitions, became pivotal turning points that reshaped his perspective and purpose. These experiences led to a deep focus on self-development, emotional intelligence, and the study of human behavior. In 2017, after rebuilding both personally and professionally, he revitalized his coaching practice with a renewed mission centered on transformation through adversity. symbolized by the phoenix concept of rising stronger from hardship.
Through STRIVE Coaching, Hopkins works with executives, entrepreneurs, and teams across multiple industries, delivering tailored guidance on business operations, internal processes, and mindset recalibration. His methodology incorporates principles of neuroplasticity to help clients shift thinking patterns, build resilience, and achieve sustainable clarity and effectiveness. In addition to coaching, he develops and shares content through books, podcasts, and speaking engagements, extending his reach to a broader global audience.
He is the author of The Alchemist Lighthouse: The Daily Journey to Creating Your Beacon of Light (2025), a transformational guide that blends neuroscience, emotional intelligence, and reflective practices to help individuals rewire thought patterns and unlock personal and professional potential. The work reflects a broader mission to foster connection, awareness, and growth, while reinforcing the belief that resilience and clarity can be cultivated from within.
Beyond his professional work, Hopkins actively supports philanthropic initiatives, including efforts focused on suicide awareness, providing meals to families in need, and supporting underserved communities. A portion of his book proceeds contributes to these causes, reflecting a commitment to impact beyond business. He holds a bachelor's degree in health care administration, earned with high honors in 2015, and continues to focus on expanding his influence through writing, speaking, and coaching, with a long-term vision of inspiring connection, growth, and meaningful change at scale.
Connect with Robert Hopkins
LinkedIn: www.linkedin.com/in/robert-hopkins-71726aa
Website: https://alchemistlighthouse.com
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Michi Lantz
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
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Episode transcript: From Five Stepdads to Purpose Coach: Turning Shadow Into Light coming soon.
