Attention, Interest, Desire, Action. Those are the 4 components of the AIDA framework known from the marketing world. But. There's a whole lot video makers, educators, and explainers can learn from marketing. And this funnel-framework is the perfect foundation for a strong video structure.
In this episode, I'll give you a concrete example of a video on Cyber Security. Imagine this is a corporate training, and the video is the first of many, so it needs to pique the interest of the viewer, get their attention, make them desire to watch more, and finally take action.
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