Did you know value ladders are on of the most beneficial things you can build on the back end of your business? Today, we're talking about how to actually create a value ladder for your business (and a quick refresher about what one is!). In today's episode, we're diving into the how's, what's and where's of building a value ladder. Whether you're a product based business or a service based business, a value ladder will absolutely serve you well so let's get started on how to build one for your biz! 

What we’re discussing today:

  • What is a value ladder
  • How to build a value ladder in a service based business
  • Tips to promote your value ladder
  • How to create your value ladder in a product based business
  • Consumption sequences and how they help build your ladder
  • Why consumption sequences are the most underutilized methods in value ladder promotion
  • What a nurture sequence is - and if it's helpful
  • Where to start building your value ladder


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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/


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