Super Group runs gaming and betting operations on every continent, but where they really dominate is in Africa, where they have worked very hard to understand — and cater to — regional differences in consumer preference.
Our guest today is Kirsty Ross, Chief Operating Officer of Super Group, which trades under the symbol SGHC. As COO, Kirsty is responsible for global operations, organizational effectiveness, and scalable growth.
Kirsty joins us today to discuss Super Group's ongoing expansion in Africa, their strategy for utilizing AI, and how the upcoming World Cup will drive further brand engagement.
