In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.
Highlights of the conversation-
⭐ Experimenting in digital marketing from ground zero
⭐ Learning from failed experiments to prevent loss to business
⭐ Learning theoretically Vs practically
⭐ Prioritizing test ideas with respect to high impact pages
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