Valerie Allen and Armin Mersmann talk candidly about the artist website struggle and why it matters for visibility, professionalism, and sales. They compare website upkeep with social media, break down what a website actually needs to do, and argue that an imperfect website is usually better than no website at all. In this episode, Valerie and Armin share practical advice for artists who feel stuck on the admin side of promoting their work. They cover everything from domain names and image updates to newsletters, shop pages, and why your website should support your art instead of overpowering it.

Key topics

  • The “elephant in the room” for artists: keeping a website current
  • Why Instagram and Facebook are useful, but not a substitute for a real website
  • How website maintenance becomes part of the artist’s job, not separate from it
  • The frustration of image sizing, order, page structure, and keeping old work from taking over
  • Why a website can help turn visitors into email subscribers through a newsletter signup
  • The value of having a shop or direct purchasing option on the site
  • How galleries, collectors, and jurors use websites and resumes to judge professionalism
  • Why clean design matters more than flashy design on an artist website
  • The importance of current CV details, exhibition history, and juror names
  • Why artists should reserve a strong domain name early, even if the site is unfinished

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