In this episode of What the Fundraising Podcast,
What if the reason you're avoiding fundraising outreach isn't because you're bad at fundraising, but because you have a readiness gap?
In this solo episode of What the Fundraising, Mallory Erickson breaks down three common fundraising readiness gaps that can quietly stand between you and your next yes: confidence, clarity, and consistency. She shares the behavioral science behind why we avoid outreach, why vague to-do lists create procrastination, and how frantic bursts of fundraising can make relationship-building feel transactional.
Most importantly, Mallory gives you one concrete move for each readiness gap that you can put into practice this week. From rewriting the story you tell yourself when a donor doesn't respond to turning vague fundraising tasks into tiny physical actions, these strategies are designed to make fundraising feel more doable—and help you build the muscle memory that creates sustainable momentum.
In this episode, you will be able to:
Understand why fundraising avoidance isn't a character flaw, but a potential readiness gap.
Recognize how anticipatory anxiety and negative assumptions can affect your fundraising outreach.
Reframe donor silence and rejection without turning them into judgments about your worth or competence.
Turn vague fundraising to-dos into specific, actionable next physical steps.
Use tiny habits to lower the activation energy around fundraising.
Build consistency by anchoring small donor touchpoints to routines you already have.
Understand why relationship fundraising benefits from consistency rather than frantic bursts of activity.
Create simple habits that help you become the fundraiser who never fully goes quiet.
Get all the resources from today’s episode here.
Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels.
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Connect with me:
Instagram: https://www.instagram.com/_malloryerickson/
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast
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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
