Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.
Prior to this role, he was “Funny Manager” at Comedy Central.
We discuss:
What being a comedian taught him about brand building and creativity
The dilemma of creating a “branded house” or a “house of brands”
Overcoming the challenge of partner acquisition
The right channels to get brand messaging to the right people
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