“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:
Bringing the potato higher on the decision-making tree;
The role of the potato and ‘the cooking week’;
Emotional sameness and universal concepts;
Patterning, segmentation, and behavioral design;
and more
“Bananas and apples are different but we eat them in the same way.” — Ingeborg Blaauw
Listen now if you want to give more meaning and value to consumer products and see how you can make your brand a greater part of consumers' life.
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