Rachel of Buddies Coffee: Betting on Yourself When Nothing Comes Easy

What happens when the internet rallies behind your business—but the bills, self-doubt, and pressure keep coming? Dramos sits down with Rachel, co-founder of Buddies Coffee, to unpack her journey from selling cars to building one of New York City’s most talked-about coffee shops. The Puerto Rican entrepreneur opens up about teaching herself to roast coffee, navigating industry gatekeeping, and the landlord conversation that sparked her viral breakdown. They discuss the reality behind internet success, rebuilding in the East Village, and creating a business rooted in culture and community. Plus, in “Put You On,” Dramos shares lessons from Seth Godin’s The Dip on knowing when to persevere and when to pivot.

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