How can churches use social media to reach more people, grow their online presence, and turn digital engagement into real-world ministry?
In this episode, we are joined by Madison Anderson, Creative Director at Calvary Tabernacle and Indiana Bible College in Indianapolis, to discuss church social media strategy, digital evangelism, creative leadership, and the importance of consistency in growing an online audience.
Over the last five years, Madison has helped transform Calvary Tabernacle's digital presence, growing its Facebook, Instagram, and TikTok accounts to more than 100,000 followers each.
But the secret to that growth isn't necessarily viral videos or following the latest trends. It's having a clear strategy, understanding your audience, and consistently sharing content that connects with people.
Madison shares how Calvary went from having no Instagram presence to reaching thousands of people every week, why social media has become one of their most effective evangelism tools, and how churches of any size can improve their digital outreach.
We also discuss the challenges of building and leading creative teams, giving constructive feedback, creating content that reaches people outside Apostolic circles, and knowing when viral content might actually hurt your ministry.
Finally, Madison shares about her transition into a new leadership role as Director of Strategy and Integration and offers encouragement to those who feel called to serve God through creativity and technology.
Extended show notes
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Connect with Calvary Tabernacle: https://calvarytabindy.com/
Learn more about Indiana Bible College: https://www.indianabible.college/
Calvary career opportunities: https://calvarytabindy.com/careers
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