She spent over two decades building other people’s brands, and then motherhood gave her a problem she never expected to have: too much breast milk.
Jenney Korasick is the co-founder of It’s My Leche, a first-of-its-kind company born from her own experience with breastfeeding. After finding herself with more milk than she knew what to do with, she began donating it to other mothers and quickly realized just how many women needed access to breast milk and how few options existed to help them. That realization led her to create a company that is giving mothers access to real breast milk, but in a completely different way.
In this episode, Emily sits down with Jenney to explore what happens when you take something so personal to motherhood and turn it into a mission. They talk about what happens when breastfeeding doesn’t go the way you imagined and the stigma and misconceptions that still surround breast milk. Jenney also takes us behind the scenes of what it looks like to build a business around something that didn’t really exist before and what she hopes to change for the next generation of moms.
Whether you’re a mother navigating breastfeeding, a mom who has ever felt like motherhood wasn’t supposed to look this way, or a woman building something from personal experience, this episode will remind you that sometimes the most powerful change begins when we’re willing to challenge the way things have always been done.
What You’ll Learn:
Why motherhood requires more flexibility than perfection
The surprising science behind freeze-dried breast milk
Why building a community can be more powerful than traditional marketing
The glass-ball vs rubber-ball approach to balancing motherhood and business
How motherhood can expand your capacity instead of limiting it
Timestamps:
(01:20) - From Brand Builder to Mom Entrepreneur
(04:01) - The Freezer That Started It All
(10:38) - What Parents Really Need from Formula
(13:58) - Why So Many Moms Stop Breastfeeding
(16:29) - Breaking the “All or Nothing” Mindset
(17:13) - Turning Breast Milk into Powder
(20:50) - How Long Does Breast Milk Actually Last?
(26:26) - Safety Checks Behind Donor Breast Milk
(28:42) - Why Leche Pays Its Breast Milk Donors
(35:46) - The Reality of Building Something Completely New
(41:53) - The Power of Building a Business Around Your Audience
(47:05) - Why Successful Moms Don’t Actually “Do It All”
(55:07) - What Your Calling Can Give You That Success Can’t
(58:56) - The Unexpected Way Motherhood Expands You
Are you looking for safe, human breast milk for your baby? Go check out It’s My Leche and use code EMILY at checkout for a special discount | https://itsmyleche.com/
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