We've all been there: pipeline's thin, the board wants more logos, and suddenly that off-ICP deal doesn't look so bad. But shortcuts have a funny way of catching up with you.

This week we dig into the GTM moves that feel like a good idea at the time but quietly kill your growth in the long run. Between us, we've probably seen hundreds — maybe thousands — of companies make the same mistakes. At some point, you stop being surprised and you just can't ignore them anymore.

In this episode, we unpack:

  • Why your GTM budget is costing you way more than you think

  • Why "more leads" is almost never the silver bullet you hope it is

  • The ICP trap that makes the numbers look great until they aren't

If you've ever said yes to a deal you knew wasn't quite right — this one's for you.

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