In this episode of Inside Fashion Marketing, host Heike Lari sits down with Veronika Moles, Commercial Director Kids at Zalando, to discuss how the Kids category has evolved into a strategic e-commerce growth engine. They unpack how brands can elevate high-intent calendar moments like "Back to School" into storytelling opportunities, and explore how physical community activations - such as the "Kids Playground" in Berlin and Paris - translate directly into platform momentum and sustained customer lifetime value.

As retail media continues to evolve, the brands that succeed will be those that unite physical presence, platform storytelling, and closed-loop insights to connect with consumers at every stage of the customer journey.

Find out more about Zalando Partner Marketing Services: https://partner.zalando.com/services/marketing/

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