Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners.
In Part 1 of this episode of ArchiBiz Unpacks, Bec sits down with Ian to learn all about architecture fee proposals - specifically, how to create a fee proposal that converts! Ian discusses the benefits of using a ‘freemium’ model with clients, the best ways to present your fee proposal, and why he believes ‘fees are made up numbers.’
Plus, you will learn all about behavioral psychology - what it is and how to use it in your fee proposals to win over clients, every time.
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.
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