This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between.
In our latest episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Rhiannon Staples, CMO of ClearCo, to walk through the rebrand that brought their brand identity in line with who they'd actually become. From building a structured agency selection process to rallying an entire organization around a new vision, Rhiannon shares what it really takes to lead a rebrand from the inside.
Tune in to hear:
How to take the guesswork out of choosing a branding agency
Why a rebrand is the foundation, not the finish line
How a structured agency process keeps busy senior stakeholders aligned and on track
What a brand-led activation looks like when the concept is truly dialed in
If you're a B2B marketing leader ready to build a brand foundation that lasts, this one's for you.
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
Podden och tillhörande omslagsbild på den här sidan tillhör
Focus Lab. Innehållet i podden är skapat av Focus Lab och inte av,
eller tillsammans med, Poddtoppen.
