Alex Volkanovski walked into Mark's studio years ago with no idea what his brand was. Now he's a former UFC featherweight world champion, part-owner of a fight gear company, building a media presence through Cooking with Volk, and defending his belt at 38 — by choice, not necessity. This is a conversation about identity, purpose, and what happens when elite athletes build something that lasts beyond the sport. Volk is as calculated in business as he is in the octagon, and this conversation proves it. For more content like this:

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