#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office

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In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones:
- It’s the first non-English film to break into this elite category.
- It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the previous record holder.

Featuring
- Dalton Grant Jr: Mapletoons Animation - Animation Writer & Director
- Lena Li: IP Acquisitions Consultant
- Hayley Zhao: TWOC - Journalist & Editor

To go further
- Middle Earth episode #54 What is the future of China’s animation industry?
- TWOC's article How to Talk About Box Office Performance Like a Pro by Aria Zhang

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! 

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