AI has made health marketing ridiculously fast, but compliance hasn’t gotten any easier. If you’re a naturopath, nutritionist, integrative GP, or you run a clinic and you’re using AI to write social posts, blogs, emails, or website copy, there’s a new reality to face: the same AI that helps you create content can help regulators find it.
We sit down with Chris Sarandis, founder of CompliGuard, to break down what’s actually happening in Australia right now across TGA advertising compliance, AHPRA advertising guidelines, and Australian Consumer Law. Chris explains why this is no longer just a “knowledge problem”, it’s a velocity trap, and why enforcement is shifting from complaint-driven to proactive scanning. We also walk through high-risk scenarios practitioners deal with every week: gifted products and unboxing posts that quietly become testimonials, how to use the ARTG to stay inside approved indications and disclaimers, how to talk about PCOS and other conditions without linking claims to products or services, what to avoid when sharing functional testing, and why before and after content is so fraught.
We also unpack the practical side: a simple five-step workflow for safer publishing, and how CompliGuard fits inside your content process by rating risk, flagging the exact clauses at issue, suggesting compliant rewrites, storing an audit trail, and offering human escalation for nuanced cases. If you want to try it, you can set up an account and access two free reviews, and our listeners can use the code DFH for three months at half price.
Subscribe, share this with a practitioner friend, and leave a review so more clinic owners can market with confidence and stay compliant.
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DISCLAIMER: The Information provided in the Wellness by Designs podcast is for educational purposes only; the information presented is not intended to be used as medical advice; please seek the advice of a qualified healthcare professional if what you have heard here today raises questions or concerns relating to your health
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