In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding.
Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and future from scratch. Together, we dive into why storytelling is one of the most powerful tools coaches and service providers can use to stand out, build trust, and create a magnetic personal brand in today’s online world.
In this episode, we cover:
Why your personal story is your greatest business asset
The biggest mistake coaches make with personal branding
How storytelling builds trust, connection, and authority
Why AI makes authentic storytelling even more important
Lilia’s 3-step framework: Own Your Story, Build Your Story, Sell Your Story
How to uncover your story even if you think “nothing interesting” has happened to you
The role vulnerability plays in attracting clients and growing your business
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