Jared Pickard traded on the floor of the New York Stock Exchange until his soul, in his words, started screaming for something the city couldn’t give him — real connection with nature. He walked off the floor for an unpaid farming apprenticeship, spent a decade building Be Here Farm & Nature into a world-class hospitality dream on 300 acres of Napa-Sonoma mountaintop, and watched it burn to the ground in the 2020 wildfires two days after it finally penciled. What he found in the ashes is the heart of this conversation: that biodynamic farming is less a technique than a practice occurring inside the person — rhythm over force, presence over striving, a life tended the way you’d tend living soil. He mistook the vehicle for the dream once. The dream was always nature, and the ground beneath his feet.
(00:00) From Wall Street to Farming
(00:32) Opening Conversation
(01:50) Show Start
(02:58) Jared’s Hero’s Journey
(13:51) Clean Food Obsession
(20:14) Jared’s Quitting Story
(33:08) Napa Hotel Dream
(38:22) The Wildfire Story
(49:03) Ease vs Struggle
(52:46) Love And Long Distance / Italy Proposal Vision
(56:18) Finding Steiner Biodynamics
(01:06:19) Biodynamics vs Organic
(01:18:21) Preps And Quartz Spray
Guest Links
Website: beherefarm.com
Instagram: @beherejared
Instagram (Farm): @beherefarm
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