The Dangers Of Affinity Bias

In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about affinity bias and how surrounding yourself with similar people can lead to groupthink and lack of diverse perspectives.

They discuss how affinity bias, or the tendency to hire and surround oneself with like-minded people, can fuel groupthink and prevent organizations from benefiting from a diversity of thoughts and backgrounds. Bryce and Marcus provide examples of how bringing in outsiders and people with different experiences can help organizations avoid biases and make better decisions.

In this episode:

• What affinity bias is
• The dangers of Affinity Bias and how it creates "groupthink"
• Why you should build teams with a lot of diversity
• Why you should have "outsiders" in your team

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Bestselling business author Bryce Hoffman talks about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!