As technology reshapes the creative industry, the qualities that matter most may be the ones that have always been human. Ted Royer shares his perspective on AI, the changing agency model, building brands through listening, and why creativity requires the courage to experiment, fail, and keep moving forward.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
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Chapters:
0:00 Introduction to Ted Royer
1:40 Folk Devils and the new agency model
11:42 AI's Impact on Creative Work and the Value of Human Judgement
25:00 Fear, Risk, and Building with Optimism
27:47 Brand Purpose, Stakeholder Insight, and Human Connection
34:39 Creator Culture and Brand Authenticity
40:17 Taste, Experimentation, and Developing Young Creatives
50:04 And Then It Just Got Worse: Reflection and Repair
58:30 The Future of Creative Teams
1:01:15 Rebuilding Identity and Advice to a Younger Self
