We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:
(01:08) Guest Intros (01:30) Co-selling has continued to be a bigger focus area – any notable observations around this? (02:47) Canalys’ “Co-sell Tech Matrix” report (03:59) Co-sell impact on hyperscalers? (04:59) Traditional resellers in favor of selling in marketplaces - trend in 2023? (07:26) Vendors using marketplaces to co innovate and co sell (10:21) How have partner programs changed in 2023? (12:53) Any new KPIs that you've noticed that vendors are focusing on? (15:59) Trends with partnership technology and the partner tech stack (18:09) Gen AI: Standout technologies helping partnership leaders? (20:02) PRMs are not dead (21:09) Partner-driven revenue: observations & updates (24:58) Do you think there's still an issue with partner attribution? (26:22) A review of the predictions we made last year: Vince's predictions (28:24) A review of the predictions we made last year: Rob's predictions (29:49) Predictions for 2024: Vince's predictions (31:20) Predictions for 2024: Rob's predictions (33:26) Predictions for 2024: Magentrix's predictions (35:40) Paul on Gen AI as a channel opportunity (36:38) Rob on AI, partner experience and PRM (40:24) Rob's final thoughts for partnership professionals as they head into 2024 (41:14) Vince on the one consideration partnership professionals should be mindful of as they head into 2024
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