They’ve poached the CMO of Loewe, have a compelling social presence, and recently tapped Charli XCX as a shareholder and global ambassador. In doing so, Nothing, the nascent UK-based tech startup, seems to be aspiring to bring a measure of intrigue and cultural cachet to an industry otherwise highly deficient in cool: tech. On the pod this week, we go Marques Brownlee mode to discuss what the last cool moment in tech was, why Nothing’s strategy of carving a niche with young creatives is a smart play, Trey’s walkman, and more.

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