Shein marketing via tik tok - an accessible way of fashion or a global catastrophe? by Pauline/a

In this episode we talk about the fast fashion concern SHEIN and wether they lead us into a global catastrophe or are an accessible way of fashion. All under the aspect of their marketing strategies on TikTok.

sources: https://www.glamour.com/story/how-the-strawberry-dress-became-a-viral-sensation https://medium.com/@sahitya.atluri/lets-talk-about-the-strawberry-dress-65d7f6622e9f https://medium.com/age-of-awareness/heres-why-you-should-never-shop-at-shein-no-matter-what-8140d285cf4b#f2fe https://www.greenmatters.com/p/is-shein-bad https://daxueconsulting.com/shein-market-strategy/ https://greenisthenewblack.com/shein-ultra-fast-fashion-consumerism-tiktok-influencer/ https://parade.com/1255822/kaitlin-mahar/what-is-shein/