In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.
Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.
He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend.
Topics discussed in this episode:
- How broad targeting burns through meta budgets.
- Why first party data fixes high ad costs.
- What automated AI campaigns do for growth.
- How audience intelligence lowers overall CPA.
- Why relying only on signals limits scaling.
- What drives free to paid conversions.
- How real time customer signals lift return.
- Why agency experience creates better AI tools.
- How simple app integration boosts ad results.
- What agency partner programs do for scale.
Links & Resources
Website: https://www.clustie.ai/
Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments
LinkedIn: https://www.linkedin.com/company/clustie-ai/
Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs
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