AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)

In this episode, we dive into how to fix your e-commerce data and choose the right tech stack for future growth.

Mark Rubin, Founder and President of Kasama, shares how brands can stop wasting spend from bad data and pick the right platforms amidst the ongoing platform wars.

He also reveals what is real with agentic AI today, how to avoid failing replatform projects, and the exact steps to ensure your brand is set up to win.
 
Topics discussed in this episode:  

• How bad data leads to wasted e-commerce spend. 
• What breaks when collecting and using online data. 
• Why data gaps ruin daily brand decision-making. 
• What happens when merchants ignore platform data gaps. 
• Why picking the right platform is hard today. 
• Where brands go wrong when choosing tech platforms. 
• How platform wars confuse modern e-commerce merchants. 
• What choosing the wrong platform costs your brand. 
• Why so many brand replatform projects fail today. 
• What agentic AI actually means for digital retail. 

Links & Resources

Website: https://www.kasamadigital.com/
LinkedIn: https://www.linkedin.com/in/markjrubin/
LinkedIn: https://www.linkedin.com/company/kasama-digital
Get access to more free resources by visiting the show notes at https://tinyurl.com/tkcv8uue

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