Your inbox can make or break your Teachers Pay Teachers income, and most of the damage comes from a few fixable habits. We’re digging into five email marketing mistakes that quietly drain revenue for teacher entrepreneurs and TPT sellers, even when you have great resources and a solid audience. If you’ve ever gone a week without sending a newsletter, worried you’re annoying your subscribers, or stared at low open rates wondering what happened, this conversation gives you a clean, practical reset.

We talk about why consistency matters more than perfection and what to do when life derails your plan (including a simple “double up” strategy to get back on track). We also challenge the idea that email equals inconvenience. When your message is built around helping teachers feel supported, seen, and equipped, you’re not spamming anyone, you’re building community and trust that compounds over time.

Then we get tactical: why avoiding sales emails is a costly mistake, how a paid teaching resource can be genuine value when it saves time and lowers stress, and how often to make a clear offer. We also cover subject lines as the gatekeeper to better email open rates, plus an easy way to test and improve them. Finally, we share a smart approach to resending to non openers, including how to tweak subject lines, adjust the email body, and test send times so you reach more readers without looking spammy.

If you want actionable email marketing for TPT sellers, press play and take notes. Subscribe for more strategies, share this with a teacher friend building a business, and leave a review with the one email mistake you’re fixing first.

Watch This Episode on YouTube: https://youtu.be/16ZEqH68q3M

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  

My Instagram: https://www.instagram.com/laurentschappler/ 

My Other YouTube: https://www.youtube.com/@LaurenATsch 

Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115  

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