Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to better prepare her students for the changing business world, Elaine decided to offer a  capstone class on Web 3. 

So in episode 25, Elaine uses her knowledge of this space along with conversations with her students to explain the metaverse at a high level, highlighting that the metaverse isn't actually new, but rather it's the technology that is moving us forward into this space. Here are a few of the questions Elaine answers during our discussion: 

  • Should brands be showing up in the metaverse? If so, how?
  • How should a company evaluate different aspects of the metaverse?
  • How can a company with limited resources dip their toes into this space?
  • How can corporate purpose be reflected in this space?

Here are links to a of the resources Elaine mentions in this episode: 

Brand Activism: from Purpose to Action, by Christian Sarkar / Philip Kotler

Wicked Seven Ecosystem Christian Sarkar / Philip Kotler

Good is the New Cool: Market Like You Give a Damn, by Afdhel Aziz / Bobby Jones

Sally Cherry, LinkedIn

You can also find Elaine Young at Champlain College or on LinkedIn. 

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