Talking tourism in a VUCA world requires us to have challenging conversations, and this conversation with Susanne Becken was certainly that. If we’re to create a different future together, that means talking about low-carbon travel, predatory delay, unsustainable bounce back and fast-growth models, the need for a clear cohesive national strategy, ongoing regional support, and innovative business models that are truly sustainable in the face of future challenges.
We dive in to all these challenges and more in this honest and broad-ranging conversation with Susanne. Despite the monumental mindset shift needed, she also speaks to the hope she sees in collaborations, new and diverse voices, passionate people, and the power of tourism as a vehicle for change.
Join our Linkedin network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
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