When should you sell a stock that's been one of your biggest winners?
According to veteran portfolio manager Jonathan Wellum of ROCKLINC Investment Partners, the default answer is almost never...unless the investment thesis has fundamentally changed. In this conversation with Maggie Lake, Wellum explains why long-term investors often hurt returns by selling too early, chasing market trends, or reacting emotionally to volatility.
He outlines the three legitimate reasons to sell a stock, discusses why taxes shouldn't dictate investment decisions, explains how Warren Buffett approached trimming Apple, and shares why patience remains one of the greatest competitive advantages investors have. He also offers practical guidance on managing concentration risk, evaluating intrinsic value, and avoiding costly behavioral mistakes.
If you're wondering whether it's time to take profits—or simply stay the course—this interview provides a disciplined framework for making better investment decisions.
💡 Jonathan Wellum says the hardest investing decision isn't what to buy—it's knowing when to sell. Get a free portfolio review from Jonathan and the team at ROCKLINC to determine whether your biggest winners still deserve a place in your portfolio: https://bit.ly/4fktjJb
Chapters:
00:00 Why Selling Is So Difficult
01:05 The First Reason to Sell
02:02 When a Stock Gets Too Expensive
03:00 Finding Better Opportunities
03:50 Why Trimming Beats Selling Everything
04:35 The Tax Trap Investors Face
06:20 Don't Confuse Stocks With the Market
07:31 Risk Starts With What You Don't Know
09:57 Rules for Selling Winners
11:15 Patience Is Your Greatest Edge
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