Hear from Felix Hughes, Co-Founder and Director of GetBueno.com, as he shares the story behind building an award-winning fintech platform that simplifies life for foreign property owners in Spain. From navigating complex cross-border banking issues to launching a customer-obsessed subscription model, Felix offers a behind-the-scenes look at Bueno’s growth journey and the future of tech-enabled property finance.

Bueno, recently named 2025 Property Finance Platform of the Year, consolidates banking, insurance, tax, utilities and more, into one app, offering multilingual support and trusted by users across 26+ countries. Prior to co-founding Bueno, Felix played a key role in scaling wellness and nutrition brands like Nuzest and NASDAQ-listed Natrol Inc. and now sits on the board of BIOVIT Ltd., a sustainability-focused health tech company.

Discussions in the episode:

  • Building a financial ecosystem for foreign homeowners
  • Strategic thinking behind Bueno’s subscription model
  • How customer focus drives product investment
  • AI opportunities and threats in cross-border finance
  • Frameworks for sustainable growth and profitability
  • Expanding market share efficiently across regions

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