In this episode, Kate speaks with Jess Redfern, founder of SAVVI the Label, about confidence, identity and why dressing for real life can be a powerful act of self-expression.
Jess shares the personal journey that shaped her brand, from growing up on a farm and finding her love of fashion through styling work, to rebuilding her confidence after trauma and motherhood.
The conversation explores how clothing can influence the way women show up in their daily lives. Jess explains why she created SAVVI: to offer colourful, functional fashion that helps women feel bold, comfortable and confident from school run to Zoom call to dinner out. She also opens up about the emotional shift from wearing black activewear as a form of retreat to rediscovering colour, especially pink, as a symbol of returning to herself.
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