If your Etsy shop is already getting sales, the next question is: where should your next wave of traffic come from?
In this episode, I break down how successful Etsy sellers can start diversifying beyond Etsy without abandoning what's already working. We'll talk about using your Etsy shop as your testing ground, figuring out who your real customer is, and then finding more of those people elsewhere.
I also dig into two of the biggest opportunities for established Etsy sellers: building your own website and driving traffic with Meta ads, and expanding your best-selling products onto Amazon.
We'll cover:
When it actually makes sense to diversify your traffic
Why trying to be everywhere on social media usually fails
How Etsy can become the top of your funnel instead of your entire business
What your average order value should look like before running ads
Why products that already sell on Etsy may have an advantage on Amazon
How to test Amazon without sending thousands of products into FBA
Why personalized products may have a particularly interesting opportunity on Amazon
The goal isn't to leave Etsy. It's to take what Etsy has already taught you about your products and customers and use that information to build your next source of growth.
If your Etsy shop is working and you're wondering what comes next, this one is for you.
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