In Episode 145 of Listen to Your Footsteps, Kojo Baffoe speaks with Tshiamo Maremela, founder of A Very Cool Studio, about the journey from a curious childhood in Wedela to art, media, cultural strategy and business leadership. Tshiamo reflects on the different selves we show the world, leaving university with a portfolio rather than a degree, and learning to lead while grieving the loss of a mentor.

Their conversation turns to a question facing African creative industries: who benefits when a brand draws on culture? Tshiamo explains why contracts, ownership and business systems matter as much as the work people see, and why a strong creative business needs to function beyond its founder.

This is a conversation about making space for many interests while building something that lasts.

Listen now, follow Listen to Your Footsteps, and share the episode with a creative or founder who is thinking beyond the next project.

#ListenToYourFootsteps #TshiamoMaremela #AfricanCreativeIndustries #CreativeEntrepreneurship #CulturalStrategy

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