We are so excited to have two special guests on our episode today–Dave Latorra and Stephanie Ford, who blend science, entrepreneurship, and keepsakes with their company, DNA is Love. Dave and Stephanie approach DNA is Love from each of their areas of expertise in biology and hospice care, respectively. DNA is Love has discovered a unique way to hold on to the memories of the people and pets in our lives through jewelry, picture frames, and other special items. And, what makes these items so priceless and personal is they contain actual DNA from the people and pets being commemorated–literally their essence. While Dave always had the general idea of somehow preserving DNA as part of family heirlooms, the concept didn’t come to fruition until he met Stephanie; she was able to bring the heart to the idea and give it life. Dave and Stephanie agree one of the most rewarding parts of the work is hearing from happy customers who share the joy, peace of mind, and gratitude they feel after receiving these special items. One of the biggest challenges they face, however, is in the marketing of this futuristic product and getting new customers to understand exactly what services are offered. For anyone who is interested in pursuing their own great idea to start a unique science-based company, Dave recommends doing your homework first and Stephanie emphasizes to just go for it!
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