Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!!


00:00 Intro

1:29 Ad break: My favourite tool to build your brand on YouTube

3:18 How Claude is changing Instagram & TikTok

6:20 The 3 things working to AI-proof your content in 2026

7:07 Instagram &Youtube's response to get ahead of this

11:19 The good news: Small followings & personal brands are IN

13:14 The new Instagram & TikTok strategy is starting a podcast

16:46 Headline: YouTube's new AI assistant

18:45 Content idea of the week: 3 things I do after the trend ended

19:55 Voice-note: What to do when you're stuck on TikTok

24:55 Weekly win: 6 month reflection for the rest of 2026 content


Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

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