Roland Peralta had $500 in the bank, a bankruptcy on his record, and rheumatoid arthritis flaring up. What he also had was a formula he'd developed in his rent-controlled apartment one that accidentally started regrowing his hair. That formula became Nutrafol. The #1 dermatologist recommended hair growth supplement in the U.S. Acquired by Unilever.
In this episode of Common Denominator, Moshe Popack sits down with Roland to unpack the full journey from Colombian immigrant roots and a failed fashion company, to building a billion-dollar brand, to using his exit to take on corporate polluters through a democratized litigation platform called When Justice.
Timestamp:
0:00 Growing Up With Nothing And Why That Was the Advantage
4:30 15 Years in Fashion and the Morning He Walked Away
10:00 I Left $10M on the Table Then Lost Everything Else
15:30 Arthritis, Hair Loss, and the Discovery That Started a Billion-Dollar Brand
21:00 $50K, a Handshake, and 18-Hour Days How Nutrafol Was Born
26:30 The Tequila Night They Decided to Build a Billion-Dollar Company
31:30 13 Suitors, 51% Control, and Selling to Unilever
36:30 Why Most Founders Are Miserable After the Exit
39:30 When Justice: A GoFundMe to Sue Corporations
43:00 How to Get Involved whenjustice.org
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