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Your GTM tech stack is probably costing you more than you think.
Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.
In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more than 15 years of experience, to explore a different way of evaluating technology investments.
The conversation explores how organizations can measure the business value of their GTM technology, identify hidden inefficiencies, uncover revenue leakage, and make smarter decisions about AI investments before difficulty spirals out of control.
Topics covered include:
• Why tech stack value matters more than tech stack cost
• A practical framework for evaluating GTM technology investments
• Common sources of waste, duplicate spend, and underutilized platforms
• How neglected systems and broken processes contribute to revenue leakage
• Where AI creates genuine value and where it simply adds complexity
• How to approach the growing "buy vs. build" decision in the age of AI
Whether you're managing a handful of platforms or an enterprise-scale ecosystem, this episode offers practical guidance for turning your tech stack from a cost center into a measurable business asset.
Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.
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