225. JASMINA AGANOVIC [Future Society] ~ Is this the end of deodorant as we know it?! (oh and big huge personal announcement!)

Since we last spoke, MIT Scientist-turned-Beauty-Founder Jasmina Aganovic has been up to A LOT. Like, oh I don't know, attempting to challenge everything we think we know about BO and the deodorant industry???!

Through her newest product, Base Scent, Jasmina asks:

What if deodorizing isn't the point? What if instead, we could just odorize all the good stuff?

JOIN OCT SMELL CLUB: witchysmellclub.eventbrite.com

FOLLOW: @jasmina.aganovic @futuresociety

SOTD: What We Do is Secret Studio Particulier (10% off w/ code 'perfumeroom')

FRAGS MENTIONED: Escentric Molecules Molecule 01 + Black Tea, Dries Van Noten Fleur du Mal, Les Bain Guerbois L’Heure de Proust, Serge Lutens Daim Blond, Bottega Veneta, Atelier Cologne Silver Iris, Maher Olfactive Orris Forest, Jorum Studio Healing Berry, Zernell Gillie Techno, Masque Milano White Whale, Future Society: Base Scent, Cloud Reverie, Wandering Rain, Optimal Habitat, Base Scent