For many established studio owners, watching a new Pilates studio open nearby can trigger self-doubt, frustration, and the question: Why are clients leaving when we've built a great business?
In this episode of The Pilates Business Podcast, host Seran Glanfield, founder of Spring Three Studio Business Consulting, explores why newer studios often capture attention—not because they're better, but because they're new. She shares why long-term success isn't built on novelty, but on intentional positioning, client loyalty, exceptional experiences, and a brand that continues to evolve.
Whether you own a Pilates studio, yoga studio, or boutique fitness business, this episode will help you strengthen your market position, deepen client relationships, and build a business that continues to grow despite increasing competition.
In this episode you'll learn:
- Why new studios naturally attract attention (and why that's completely normal)
- The difference between novelty and long-term client loyalty
- Why positioning—not pricing—is your greatest competitive advantage
- The mistakes established studios make when reacting to competition
- How to create an emotional connection that keeps clients coming back
- Why evolving your brand is essential for long-term growth
- Practical mindset shifts to help your studio remain relevant in a crowded market
Got a question for Seran? Add it here 👉
~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS
📲 Follow Seran on Instagram @seran_spring_three
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
Work with Seran:
🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio
🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
