Pete's the first guest I've had in this particular niche and with over 15 years of experience he's the perfect one to explain it all. We get into: • Why websites should rely more on SEO for sales than ad driven traffic • How eCom has changed as consolidation and platforms like Amazon keep growing • What new sites should do to start off on the right foot with Google Search • Where to use AI generated content and images on your site And much more. Pete's recently shipped a new community around all things SEO & AI — check it out here on Skool (it's free to join) Enjoy the show and you can find Pete on Youtube as well as X 🧙♂️ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com Rss Apple Podcaster →